Arete isn’t merely a word—it’s a call to action. It challenges us to improve ourselves every day, reminding us that while life is finite, our journey continues until its very end.
For the Objective Arete Team, fulfillment comes from living a life relentlessly pursuing personal growth and striving to add value to our families, friends, communities, and society. It’s about never resting on our laurels, but always pushing forward in the unending quest to become better human beings. And while we are driven to grow, we remain mindful of the present, embracing each moment with intention and purpose. We know we aren’t perfect—we stumble and make mistakes, but perfection isn’t the goal. When we are knocked down, we rise, learn, and keep moving forward.
THE TEAM
BOARD OF ADVISORS
Jake Saenz
Creator of SOFFIC
Owner, Atomic Athlete
Matt Eversmann
Best Selling Author
Distinguished Public Speaker
Black Hawk Down Veteran
Charles Faint
Managing Editor, Modern War Initiative
Owner, Havok Journal
Tim Jensen
Chief Creative Officer, Gruntsyle
Ceci Clark
Director of Mental Performance, Philadelphia Phillies